Email Marketing - 6 Tips to Keep Your List Happy and Willing to Buy
You work hard to build your list. Those are your best leads. Your income can skyrocket if you focus on getting more sales from your current list vs. spending time and money trying to build a new list. You should continually work on both, but for the scope of this article, let's focus on getting the most from your current list.If you treat your list right and keep them happy, they will be your biggest source of income now, and in the future with repeat purchases.
Below you will find 6 tips that have helped me keep my list happy and willing to buy from me:
1. BE CONSISTENT: If you run ads, be sure to run them for at least seven weeks in a row. A single exposure to an advertisement will usually not be enough to prompt a prospect to make a purchase. Marketing experts have found that prospects will need an average of 7 exposures before they make a purchase.
2. Only PRODUCTIVE ACTIVITIES produce RESULTS: Many marketers engage in activities that they might think are effective, but it ends up just being busy work and does not put money in their pocket. In sales, if you are not speaking with your prospect in person or over the phone attempting to 'CLOSE' the sale, you are not working or making money!!! As an online marketer, if prospects are not seeing your ads or capture page, how will you ever make money? If they never opt-in, how will you ever make money? If you never follow up, how will MAXIMIZE your effectiveness? Make sure your system is in place and working at all times!
3. FOLLOW UP: I know that many of us are afraid to do this, but making the big money might require you to pick up the phone and follow up with a prospect.
4. GIVE THINGS AWAY: From time to time, giving away something of value for free might reap very large rewards in the long run. This helps build trust with your prospects and shows them that you care about them as people and not just as potential revenue for you.
5. REMEMBER HOLIDAYS: Regardless of which Holidays your prospects celebrate, it does a lot of good to send out short messages to your lists wishing them the very best for the occasion.
6. LEARN from OTHER MARKETERS: Surf the web and check out the top sites from other Internet Marketers. Think about what appeals to you when you see another Marketer's site. Think about what turns you off about their site. Opt-in to their capture forms and see what their Auto-responders look like. You can always unsubscribe if you need to. I caution you on this one though...top marketers and sales reps are usually the easiest people to sell. Be careful that you don't find yourself being 'sold' and making dozens of purchases from different programs as you opt-in to other marketer's sites. Remember that you are doing this to learn.
Doing these 6 things can help keep your list happy and satisfied with you so they will not be as likely to unsubscribe. As you keep your list full of happy and loyal readers, you might find them slowly converting into happy and loyal paying customers!
by Nick J. Lang
About the Author
Nick J. Lang is The "RejectionFreeCoach" and President of BHF Solutions, Inc. He is a coach and mentor to Internet Marketers and Home Business Owners. Learn more about Nick and Rejection Free Marketing by clicking the link shown here.
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