Email Marketing Software

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Email Marketing Software refers to a computer application which provides the ability to send bulk email to target audiences. The intent is usually to send newsletters or promotional materials to opt-in lists of subscribers, although the software can be used to send unsolicited email. The software typically includes a database that stores contact information, campaign statistics, and message history. The interface provides features necessary to run an email campaign, such as message sending, contact entry, contact importing, and reporting. Software packages range in price from free, to about five hundred US dollars. Some companies charge a monthly fee. There are also enterprise solutions that can cost thousands of dollars a month to manage large enterprises mass marketing email campaigns.

Email Marketing software speeds up the process of direct marketing by sending personalized email messages to a customer or prospect. A Gallup poll found over 67% of Internet users send and receive email regularly and email outranks other online activities including shopping, downloading music, or reading blogs. And it's free, which is attractive to any business trying to reduce costs. Business can use email marketing software to make their communications appear more professional. Many email marketing software packages include templates for attractive emails. Features Most email marketing software has features that assist the user in the process of organizing contacts, creating campaigns, and scheduling communication.

Email Marketing software can also provide tracking functions such as how many people have opened an email, how many emails bounced-back, how many people visited the hyperlinks provided in the marketing message, and how many people actually purchased something as a result of the email. Each email service provider has their own take and approach to these different features some of the most common are listed below.
The common features are :

Ability to create and send personalized email using data from a customer database.
Ability to import customer lists
Split campaign testing and segmented lists
Surveys. The efective way to know product and customer interest
Automatic unsubscribe and bounce-back handling
Ability to authenticate to SMTP and POP servers or send directly with an internal server
HTML and plain text editor for creating messages
RSS Feeds. The customer can be stay intouch with us
Reporting features such as bounce-back, opens, and link click reports. Tracking abilities such as tracking who has opened the email, usually by using a web bug